During my ongoing journey to publication of my novel “Once Were Friends,” I came across a free e-book entitled “Smashwords Book Marketing Guide” by Mark Coker, the founder of Smashwords. The following 41 excellent suggestions are explained at length in the book.
Tip #1: Update your email signature
Tip #2: Post a Notice to Your Web Site or Blog
Tip #3: Contact your Friends, Family, Co-workers, Business Associates and Fans
Tip #4: Post a Notice to Your Social Networks
Tip #5: Update Your Message Board Signatures
Tip #6: Reach readers with Twitter
Tip #7: Publish more than one book at Smashwords to create a multiplier effect
Tip #8: Advertise your other books in each book you publish
Tip #9: Make it easy for readers to connect with you
Tip #10: Issue a Press Release on a Free PR Wire Service
Tip #11: Join HARO, Help-A-Reporter-Online
Tip #12. Encourage your Fans to Purchase and Review Your Book
Tip #13. Write Thoughtful Reviews for other Books on Smashwords
Tip #14: Participate in Online Forums
Tip #15: Experiment with Coupons
Tip #16: Write a blog
Tip #17: Write Guest Columns for Blogs
Tip #18: Invite other Authors to Post to your Blog
Tip #19: Do Q&A Interviews of other Authors on your Blog
Tip #20: Join the conversation on blogs
Tip #21: Organize a blog tour
Tip #22: Use Google Alerts to discover where the conversations are taking place
Tip #23: Leverage YouTube Videos to Reach Readers
Tip #24: Print up business cards
Tip #25: Encourage your fans to become affiliate marketers of your books
Tip #26: Create a reader’s guide at the end of your book
Tip #27: Insert sample chapters from your other books
Tip #28: Do a sample chapters swap with another author
Tip #29: Invite other authors to join you at Smashwords
Tip #30: Promote your book to top ebook listing sites
Tip #31 – Read The Secrets to ebook Publishing Success, also by Mark Coker
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card and bio at About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to Make your Book More Discoverable and Desirable
Tip #39 – Link to Every Retailer
Tip #40 – Do a Pre-order for Your Next Book
Tip #41 – Do a Smashwords Interview!
I plan to implement most of these strategies in my own marketing efforts. Please note Tip #33 which is my rationale for stealing all these great ideas to share on my blog. Lots more details are available in the book, which you can download for free. And while you’re on the site, please check out my Smashwords profile.
Have you got any you’d add to the list? I’m always open to great suggestions, so please leave your best ideas in the comments below. Thanks!
If kindle, make it free for at least 7 days trial and gather friends, colleagues to download it
Hi, Don. Thanks for your comment. I think that is good advice and I’ve heard it before. Mark Coker doesn’t believe in exclusivity and I believe you have to go KDP Select for 90 days in order to offer it for free on Kindle. It’s good that this idea will be here in the comments to represent this other point of view.
Reblogged this on theowlladyblog.